commercials and stuff, June 2010

Here we go again with a little selection of things that caught my eyes over the recent weeks from the beautiful world of advertisement:

#1 Soccer Spots

Of course we are all really excited for the World Cup in South Africa, and here are 3 spots about that:
The first one is of course the most epic one for Nike, Wieden & Kennedy got Director Alejandro G. Iñarritu and the Mill to create this 3 minute madness with all your favourite Players. The
Question I have to ask myself - what is coming next? A 10 minute one? A feature film for the next World Cup? Who knows. As long as it is entertaining nobody really cares I guess.

Sticky Monster Labs from Seoul approached the hype with some nice character animation, also for Nike:

And last but not least another gorgeous 3D character animation by PepperMellon from Argentina and Stink, for the Guardian Newspaper, enjoy.
Watch Hi-Res here CLICK and Low-Res here CLICK.

#2 Paint Spots

After spending long hours comping shots for the Sherwin Williams Spots my awareness for other paint related commercials rose and I stumbled over this Dulux project here which looks really interesting: "Walls" directed by Adam Berg at Glassworks.

#3 Universal Everything

The UK based studio around the brothers Matt and Simon Pyke created a dozen fascinating logo reveals, using dynamics and fluid simulations for AOL. Recently, I found the time to watch them all in a row and I can recommend the same thing to you, dear reader. Here are a few of round 2, go to their Vimeo Channel to see the previous ones as well.

I like the way Universal Everything are mixing up technology and design in order to create something that looks so fresh and so interesting. Their website is certainly worth exploring, many inspiring projects up there, especially the collaborations for MTV with Russian Wunderkind Maxim Zhestkov, who just released his latest piece "Recursion" (you should watch it full screen):

#4 Print Campaigns

more of these here: CLICK

#5 Music Video

Kylie just released the latest single "All the Lovers" and in the video directed by Joseph Kahn, beautiful young people make out in white underwear and slow motion. Also to look out for: the white horse, the white doves and a skyscraper high pile of couples making out. Wow.

#6 Empty LA

Photographer Matt Logue created a series of pictures missing the most important object in Los Angeles: Cars. After being stuck on the massive freeways of this ridiculous city I really enjoyed seeing these. Check out the entire Empty LA project here: CLICK

I doubt that these pictures are retouched, and the project seems a bit like an hommage to the work of the Japanese photographer Masataka Nakano, who spent 10 years working and waiting on "Tokyo Nobody" (from 2001) to get sites in one of the most crowded cities in the world empty of cars and pedestrians:

Also, Ross Ching created this time lapse video, inspired by Matt Logues pictures:

# 7 Kings of Convenience

We were lucky to see the Norwegian folk duo last Friday an I must say this was by far one of the most beautiful and touching shows I've ever been to. The Sound was amazing, the crowd was quiet, their voices and guitar play incredible, every song gave me shivers and goosebumps. To honor their music and to get in a summer mode here the 2 videos from their latest album "Declaration of Dependence".
"Boat Behind"

'Mrs. Cold"

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